This post will try to explain a meme. A futile effort. You either get it, or don't.

When I research a product online my final buying decision is always affected by the product reviews on Amazon. They are written by real people who give friendly advice and assess the product qualities.

But how do you write a review about the most common pen in the world? Can you say something that hasn't already been said hundreds of times?

Bic Crystal Ballpoint Pen, Medium Point, Black, 188 reviews

Worked fine with my right hand, but when I came to use my left hand my writing came out looking like the work of a complete imbecile. I can only assume Bic have created a right-handed only pen, and would caution left-handers to "try before you buy".

I purchased this biro to test out the old adage that the pen is mightier than the sword. Having challenged a black belt Kendo champion to a fight I am now down to one arm and I think the bic got stepped on - so the old saying is a load of rubbish.

Of course. You use sarcasm.

What if the product is ridicuously overpriced and probably hasn't been sold even once? Well, give your best to point out its uselessness.

Denon AKDL1 Dedicated Link Cable, 345 reviews
$500, basically an Ethernet cable, $5 value

This connection isn't sound. If my calculations are correct, it should be sometime around 2007 for whomever is reading this. DO NOT USE THESE CABLES. Something... happens with them. Something came through, something from somewhere else. We were overrun in days, not many of us are left. WE LIVE UNDERGROUND! ONLY YOU CAN STOP IT NOW. SAVE US. DO NOT USE THESE CABLES.

After I took delivery of my $500 Denon AKDL1 Cat-5 uber-cable, Al Gore was mysteriously drawn to my home, where he pronounced that Global Warming had been suspended in my vicinity.

Future reading - AudioQuest K2 terminated speaker cable priced $6,800.00 after discount. A user claims that cable made him a real man.